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Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies
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Commercial Cultures - Economies, Practices, Spaces (Paperback)
Loot Price: R867
Discovery Miles 8 670
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Commercial Cultures - Economies, Practices, Spaces (Paperback)
Series: Leisure, Consumption and Culture
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Why do fashion houses pay exorbitant rents for retail space in
London and New York from which they sell very few clothes? Why are
some mothers happy to buy and sell children's clothes from charity
shops and thrift stores while others insist on the latest brand
names for their children? What does the commercial success of men's
lifestyle magazines tell us about contemporary gender relations and
identities? This book provides answers to these and other questions
about contemporary commercial culture through historically
specific, theoretically informed, empirically grounded
interdisciplinary research.
From shopping malls, supermarkets, and fashion retailers, through
the marketing and consumption of food, books and magazines, to sex
pics on the internet, contributors overturn the assumption that it
is commerce that works by logical economic models while 'culture'
is invoked to explain the behaviour of the irrational consumer. In
proposing a new agenda for understanding the complex relationship
between commerce and culture, the book focuses on the point of
articulation between commercial enterprises, which are designed to
sell goods, and consumers, who purchase goods, to arrive at a
broader understanding of the commercial cultures within which both
enterprises and consumers operate.
Spanning history, geography, business studies, sociology and
anthropology, contributors work in a positive and complementary
fashion to give the kinds of insights into the economies, practices
and spaces of commercial culture that single disciplines rarely
achieve.
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