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Global Denim (Hardcover)
Loot Price: R3,298
Discovery Miles 32 980
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Global Denim (Hardcover)
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On any given day nearly half the world's population is wearing blue
jeans. This is entirely extraordinary. Yet there has never been a
serious attempt to understand the causes, nature and consequences
of denim as "the" global garment of our world. This book takes up
that challenge with gusto. It gives clear, if surprising,
explanations for why this is the case; challenging the accepted
history of jeans and showing why the reasons cannot be commercial.
While discussing the consequences of denim at the global level, the
book consists of some exemplary studies by anthropologists of what
blue jeans mean in a variety of local situations. These range from
the discussion of hip-hop jeans in Germany, denim and sex in Milan
through to the connection between denim and recycling in the US.
But through all these intensively researched ethnographies of local
denim we build our understanding of the most curious of all
features of blue jeans -- the rise of global denim.
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