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Courteous Capitalism - Public Relations and the Monopoly Problem, 1900–1930
Loot Price: R1,441
Discovery Miles 14 410
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Courteous Capitalism - Public Relations and the Monopoly Problem, 1900–1930
Series: Hagley Library Studies in Business, Technology, and Politics
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Total price: R1,461
Discovery Miles: 14 610
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A provocative history of how corporate titans in the 1920s used a
massive public relations campaign to transform public opinion on
big business. In the early twentieth century, as Americans erupted
in righteous indignation over the flagrant abuses of big business,
utility executives faced a crisis of existential proportions. With
calls for strict regulation or outright government ownership of
utilities, how could streetcar, electricity, and telephone
executives thwart municipal ownership, rein in regulation, and
secure huge profits? In the early twentieth century, as Americans
erupted in righteous indignation over the flagrant abuses of big
business, utility executives faced an existential crisis. With
calls for strict regulation or outright government ownership of
utilities, how could streetcar, electricity, and telephone
executives thwart municipal ownership, rein in regulation, and
secure huge profits? In Courteous Capitalism, Daniel Robert reveals
how utility executives answered this question by launching the
largest nongovernmental public relations campaign the nation had
ever seen. In part, this campaign encouraged managers to compel
their clerks to exude "courtesy," "sunshine," and "patience" toward
customers. Rather than bribe the few, executives would convert the
many using a combination of emotional labor and improved customer
service. At the same time, executives organized the widespread
manipulation of the press, schools, radio, and movies. At once a
labor history of clerks and a social history of consumers,
Courteous Capitalism offers an intriguing new argument for why a
major reform goal of Progressives faded and why Americans changed
their minds regarding corporate monopolies.
General
Imprint: |
Johns Hopkins University Press
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Country of origin: |
United States |
Series: |
Hagley Library Studies in Business, Technology, and Politics |
Release date: |
November 2023 |
Authors: |
Daniel Robert
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Dimensions: |
229 x 152 x 29mm (L x W x T) |
Pages: |
336 |
ISBN-13: |
978-1-4214-4734-6 |
Categories: |
Books
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LSN: |
1-4214-4734-7 |
Barcode: |
9781421447346 |
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