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The Media - An Introduction (Hardcover, 3rd edition)
Loot Price: R3,937
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The Media - An Introduction (Hardcover, 3rd edition)
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Today, arguably more than at any time in the past, media are the
key players in contributing to what defines reality for the
citizens of Europe and beyond. This book provides an introduction
to the way that the media occupy such a position of prominence in
contemporary human existence. This expanded and fully updated third
edition of the bestselling The Media: An Introduction collects in
one volume thirty-six specially commissioned essays to offer
unrivalled breadth and depth for an introduction to the study of
contemporary media. It addresses the fundamental questions about
today's media - for example, digitisation and its effects, new
distribution technologies, and the implications of convergence, all
set against the backdrop of a period of profound social and
economic change in Europe and globally. Key features: Expert
contributions on each topic Approachable, authoritative
contributions provide a solid theoretical overview of the media
industry and comprehensive empirical guide to the institutions that
make up the media. Further Reading and related web-resource
listings encourage further study. New to this edition: New five
part structure provides a broad and coherent approach to media:
Part 1 Understanding the Media; Part 2 What Are the Media?; Part 3
The Media Environment; Part 4 Audiences, Influences and Effects;
Part 5 Media Representations. Brand new chapters on: Approaches to
Media; Media Form; Models of Media Institutions; The Media in
Europe; Photography; Book Publishing; Newspapers; Magazines; Radio;
Television; The Internet and the Web; News Media; Economics;
Policy; Public Service Broadcasting in Europe; Censorship and
Freedom of Speech; Audience Research; Sexualities; Gender; Social
Class; Media and Religion; The Body, Health and Illness;
Nationality and Sex Acts. Other chapter topics from the last
edition fully updated A wider, more comparative focus on Europe.
The Media: An Introduction will be essential reading for
undergraduate and postgraduate students of media studies, cultural
studies, communication studies, journalism, film studies, the
sociology of the media, popular culture and other related subjects.
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