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Last Man Standing - Media, Framing, and the 2012 Republican Primaries (Hardcover, New)
Loot Price: R3,345
Discovery Miles 33 450
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Last Man Standing - Media, Framing, and the 2012 Republican Primaries (Hardcover, New)
Series: Communication, Media, and Politics
Expected to ship within 10 - 15 working days
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When Barack Obama was re-elected president in November 2012, his
Republican challenger, Mitt Romney, took the blame for being
alternately too moderate or too conservative. Critics from both
within and outside of his party claimed his vast wealth made him
unappealing to voters and that his robotic persona meant he just
could not connect. How, then, did he win the nomination? What
happened during the twelve-month build-up to Romney being named the
presumptive nominee for the Republican Party that helped define him
as both a man and a candidate? Furthermore, how did media coverage
frame his competitors and the race itself, a contest characterized
by its rollercoaster nature? Last Man Standing examines mainstream
media coverage of the 2012 Republican primary season to identify
and examine the frames used to make sense of the candidates and the
race. Through an exhaustive analysis of candidate-related coverage
from six major media outlets (The New York Times, Wall Street
Journal, and Washington Post for newspapers; CNN, Fox News, and
MSNBC for cable news networks), Coombs weaves her examination of
media frames into a compelling narrative reconstruction of the 2012
primary season. This book features: .Exhaustive analysis of
mainstream media coverage over a twelve-month period .Smart,
insightful exploration of media frames .Chronological structure,
which allows for analysis to address how frames shift with
candidate s fortunes"
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