Predatory Thinking (Paperback, Main Market Ed.)

'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday Times Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies.

General

Imprint:	Pan Books
Country of origin:	United Kingdom
Release date:	November 2014
Authors:	Dave Trott
Dimensions:	197 x 131 x 21mm (L x W x T)
Format:	Paperback - B-format
Pages:	262
Edition:	Main Market Ed.
ISBN-13:	978-1-4472-8534-2
Categories:	Books > Health, Home & Family > Self-help & practical interests > General Promotions
LSN:	1-4472-8534-4
Barcode:	9781447285342

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