'A brilliant advertising copywriter and a great team leader. His
ideas are equally applicable to writing a novel, making a film,
launching a product, managing a football team, instituting life
changes and any activity you can imagine. Genius' - Sunday Times
Life is a zero-sum game. Drawing on Eastern and Western philosophy,
and colourful characters from Picasso and Socrates to Warren
Beatty, this book represents a lifetime of wisdom learned at the
creative cutting edge. Predatory Thinking is a masterclass in how
to outwit the competition, in ordinary life as well as in business.
It is the philosophy that has underpinned Dave Trott's
distinguished career as a copywriter, creative director, and
founder of some of London's most high-profile advertising agencies.
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