In 1790, George Washington was elected the first U.S. president,
Thomas Jefferson became the country's first secretary of state, and
flour imported to Boston from England marked the beginning of the
King Arthur Flour Company. The King Arthur Flour Company, now more
than two hundred years old, produces the flour of choice for
millions, from beginning home bakers to the world's top chefs, and
has evolved into a one hundred percent employee-owned company. King
Arthur Flour Company illustrates the history of America's oldest
flour company (and New England's oldest food company). King Arthur
Flour was founded in Boston not far from Long Wharf, where the
flour was unloaded from merchant ships. Five generations of the
Sands family headed the company for almost two centuries until the
Employee Stock Ownership Plan was initiated in 1996. Marketing at
King Arthur Flour has always revolved around the icon of the lone
knight on his horse, and in 1896, a lone rider dressed as King
Arthur rode through Boston's streets atop a black stallion to
advertise the product. Another creative marketing campaign featured
a white sound truck, complete with a large pipe organ and an
eight-foot statue of King Arthur, roving through New York City
streets.
General
Imprint: |
Arcadia Publishing (SC)
|
Country of origin: |
United States |
Series: |
Images of America (Arcadia Publishing) |
Release date: |
November 2004 |
First published: |
November 2004 |
Authors: |
David A Anderson
|
Foreword by: |
Frank Sands
|
Dimensions: |
236 x 160 x 9mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
128 |
ISBN-13: |
978-0-7385-3626-2 |
Categories: |
Books >
Business & Economics >
Economics >
Economic systems >
General
|
LSN: |
0-7385-3626-1 |
Barcode: |
9780738536262 |
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