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Lights, Camera, Campaign!, v. 11 - Media, Politics,and Political Advertising (Paperback, illustrated edition)
Loot Price: R827
Discovery Miles 8 270
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Lights, Camera, Campaign!, v. 11 - Media, Politics,and Political Advertising (Paperback, illustrated edition)
Series: Popular Politics and Governance in America, 11
Expected to ship within 12 - 17 working days
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Total price: R837
Discovery Miles: 8 370
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Television sets the tone for American political advertising through
paid advertisements, the nightly news, and even late-night talk
shows. This anthology explores the reality of political advertising
in the media - the impact of negative ads, what constitutes a good
ad, new strategies, ads for specific audiences (different ethnic
groups) and campaigns (such as that of Arnold Schwarzenegger in
California), advertising for ballot initiatives - and examines the
role of the news in political campaigns as well as that of politics
as entertainment on late-night television. This book will be useful
in classes in media and politics, campaigns and elections, and
politics and popular culture. David A. Schultz is Professor in the
Graduate School of Public Administration and Management at Hamline
University. Professor Schultz also holds appointments in the
Hamline University Department of Criminal Justice and Forensic
Science, as well as at the law schools of Hamline University,
University of Minnesota, and University of St. Thomas. He is the
author of 16 books and over 40 articles on American politics, with
his most recent publications including Encyclopedia of Public
Administration and Public Policy (2003); Social Capital: Critical
Perspectives on Community and Bowling Alone (2002); Money,
Politics, and Campaign Finance Reform Law in the States (2002); and
it's Show Time! Media, Politics, and Popular Culture (2000).
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