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Music Business Handbook and Career Guide (Paperback, 12th Revised edition)
Loot Price: R2,954
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Music Business Handbook and Career Guide (Paperback, 12th Revised edition)
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The Twelfth Edition of this powerhouse best-selling text maintains
its tradition as the most comprehensive, up-to-date guide to the
music industry in all of its diversity. Readers new to the music
business and seasoned professionals alike will find David and Tim
Baskerville's handbook the go-to source, regardless of their
specialty within the music field. Music Business Handbook and
Career Guide is ideal for introductory courses such as Introduction
to the Music Business, Music and Media, and other survey courses as
well as more specialized courses such as the record industry, music
careers, artist management, and more. The fully updated Twelfth
Edition includes a comprehensive discussion of the streaming
revolution and its impact on all parts of the value chain,
including composers, performing artists, publishers, and labels.
The book also analyzes shifts in the competing platforms of
consumption ranging from fast-shrinking physical formats and
broadcasting to downloads and subscription services. This edition
offers more vignettes than ever, illustrating how individuals in
different industry roles advanced their careers, as well as how
they've adjusted to the intertwining influences of technology, law,
and culture.
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