Economics of Strategy focuses on the key economic concepts students
must master in order to develop a sound business strategy. Ideal
for undergraduate managerial economics and business strategy
courses, Economics of Strategy offers a careful yet accessible
translation of advanced economic concepts to practical problems
facing business managers. Armed with general principles, today's
students--tomorrows future managers--will be prepared to adjust
their firms business strategies to the demands of the ever-changing
environment.
General
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