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TV's Not Dead! (Paperback)
Loot Price: R493
Discovery Miles 4 930
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TV's Not Dead! (Paperback)
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Loot Price R493
Discovery Miles 4 930
Expected to ship within 10 - 15 working days
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Just five years ago, television was considered to be in terminal
decline, soon to be written off as yet another casualty of the
digital revolution. Advertising revenues were tumbling and it was
feared that audiences would rapidly decrease. Fast forward to today
and television is strong than ever. Not only is it reaching record
audiences but the very technologies that were meant to kill it off
- the digital onslaught of the internet, wireless broadband, video
on demands, social media, TiVo, smartphones and tablets - have only
succeeded in fortifying TV's analogue strengths, creating an
exhilarating new digital supermedium. 'TV's Not Dead How
Television's Analogue Strenghs Have Created A Digital Supermedium'
by acclaimed media analyst David Brennan explores how television
discovered that its digital future lay in its analogue past.
Brennan gives a fascinating insight into the world behind the box,
illustrating the true complexity of the medium by outlining its
significant role within the psychology of consumerism and in
defining our social mores, our habits and our aspirations. A
must-read for telly addicts and media professionals alike, Brennan
defines exactly why TV is, and will remain, a universal cultural
phenomenon. David Brennan has worked in media research, marketing
and strategy in the UK and Australia for over thirty years. He is
the founder of Media Native, the industry consultancy.
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