This is the story of the new upper class, the Educated Class, and
how they got there. Bobos, Bourgeois Bohemians, are highly educated
people who have one foot in the bohemian world of creativity and
another foot in the bourgeois realm of ambition and worldly
success. They are the new establishment, and, according to the
author, they define our age, and their moral codes give structure
to our personal lives. But bobs suffer from a gnawing problem; they
are divided against themselves. They admire art, but live amidst
commerce. They spend their lives selling, but worry about selling
out. They are affluent, but opposed to materialism. They are by
instinct anti-establishmentarian, yet somehow have become the new
establishment. And the biggest conflict of all is worldly success
or inner virtue. How do you move ahead in life without letting
ambition wither your soul? David Brooks is a senior editor of the
Weekly Standard and contributing editor at Newsweek, writing on
culture and politics for the New Yorker, New York Times and other
publications. In this incisive analysis of American society he has
coined the new word Bobo, which comfortably fits today's British
capitalist hippies. With sharp observation and dry wit, he takes a
serious look at the far-reaching consequences of the information
age on our way of life. (Kirkus UK)
Do you believe that spending $15,000 on a media center is vulgar, but that spending $15,000 on a slate shower stall is a sign that you are at one with the Zenlike rhythms of nature? Do you work for one of those visionary software companies where people come to work wearing hiking boots and glacier glasses, as if a wall of ice were about to come sliding through the parking lot? If so, you might be a Bobo.
In his bestselling work of "comic sociology," David Brooks coins a new word, Bobo, to describe today's upper class -- those who have wed the bourgeois world of capitalist enterprise to the hippie values of the bohemian counterculture. Their hybrid lifestyle is the atmosphere we breathe, and in this witty and serious look at the cultural consequences of the information age, Brooks has defined a new generation.
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