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Books > Social sciences > Sociology, social studies > Social groups & communities > Age groups > Adults
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The New Old - How the Boomers Are Changing Everything...Again (Paperback)
Loot Price: R515
Discovery Miles 5 150
You Save: R29
(5%)
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The New Old - How the Boomers Are Changing Everything...Again (Paperback)
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List price R544
Loot Price R515
Discovery Miles 5 150
You Save R29 (5%)
Expected to ship within 12 - 19 working days
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The oldest Baby Boomers have turned 60 so everybody's starting to
talk about the "aging of the population." But most of the talk is
about numbers: what percentage of the population will be how old in
what year, what it will mean for welfare rates or health-care
costs, etc. But what's missing is the qualitative story. It's not
there are more "older people" out there. It's that they are not the
same as the older people of any previous generation. This book will
explore how the Baby Boomer generation is permanently destroying
the previous meanings of: Aging, Retirement, Seniors, And
even...maybe... Death. The New Old shows how the Boomers' simple
act of refusing to age is creating a revolution - in everything
from education to employment to housing to health and beauty and,
of course, to sex. The book is be backed up with solid statistical
support, but it is not primarily about numbers - it's about people.
It's about new ground being broken, new ways of thinking, new kinds
of social and work relationships, new products that can reduce or
even eliminate the effects of aging. It will offer a sneak preview
of an entirely new society that is coming - a society in which
getting your gold watch at the age of 65 will simply mean the first
half of your life is over. The book will also lay out specific
strategies organizations must follow to take advantage of the
opportunities - and avoid being rendered irrelevant and
uncompetitive in the new order.
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