This is the definitive account of the rise, fall and future
prospects of the Liberal Democrats, the party that threatened to
break the mould of British politics but suffered electoral calamity
after entering government with the Conservatives. Retracing the Lib
Dems’ path to government and subsequent near oblivion, the book
explores the relationship between the party and the electorate in a
post-coalition, post-Brexit, post-pandemic era. It offers a deep
analysis of the electoral strategy that enabled growth and
precipitated failure, explaining how and why the party got the
coalition so wrong and plotting a potential future. Drawing on
extensive survey data and original interviews with Lib Dem
politicians and activists, the authors expertly capture the
relationship between the party and voters, revealing the
foundations of Liberal Democrat campaigning and performance in the
search for credibility and viability. The Liberal Democrats remain
contradictory: a minor party with ambitions to upset the status
quo, a party that depends on decisive leadership but relies on
grassroots activism to remain relevant. This book helps unravel
these apparent contradictions. -- .
General
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