Books > Social sciences > Sociology, social studies > Social research & statistics
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Surveys In Social Research (Hardcover, 6th edition)
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Surveys In Social Research (Hardcover, 6th edition)
Series: Social Research Today
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David de Vaus' classic text Surveys in Social Research provides
clear advice on how to plan, conduct and analyse social surveys. It
emphasises the links between theory and research, the logic and
interpretation of statistics and the practices of social research.
This sixth edition has been completely revised and updated, and
contains new examples, data and extensive lists of web resources.
As well as explaining how to conduct good surveys, de Vaus shows
how to become a critical consumer of research. He argues that the
logic of surveys and statistics is simply an extension of the logic
we use in everyday life; analysis, however, requires creativity and
imagination rather than the application of sterile mechanical
procedures. The prime goal of research should be to gain accurate
understanding and, as a researcher, use methods and techniques
which enhance understanding. De Vaus advocates researchers use the
method, rather than letting the method use you. Surveys in Social
Research is essential reading for students and researchers working
with surveys. It assumes no background in statistical analysis, and
gives you the tools you need to come to grips with this often
challenging field of work.
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