History and Future and Mass Media - An Integrated Perspective (Hardcover, illustrated edition)

This textbook argues that although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals; this doesn't mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. The historical evidence and comparative empirical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions, and value systems.

General

Imprint:	Hampton Press
Country of origin:	United States
Series:	Hampton Press Communication Series (Mass Media & Journalism Subseries)
Release date:	March 2008
Authors:	David Demers
Series editors:	Lee B. Becker
Format:	Hardcover
Pages:	380
Edition:	illustrated edition
ISBN-13:	978-1-57273-806-5
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies
LSN:	1-57273-806-5
Barcode:	9781572738065

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