Tourism is the world's largest industry. In the past decade it is
the natural resource-based sector that has experienced the greatest
growth. In particular, adventure, cultural and eco tourism (ACE
tourism), for example skiing, white water rafting, whale watching,
festivals and fairs. This book provides an in-depth overview of the
different operations of ACE tourism. It draws on theory from
recreation and leisure studies, tourism, marketing, and
environmental management to demonstrate the importance of effective
program planning. This is especially significant as industry
competition becomes more intense in this growth sector.
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