David M. Fetterman captures the ethnographic imagination with the
Fourth Edition of his popular text, Ethnography: Step-by-Step. He
shares new case examples of his work to highlight the illuminating
power of reflexivity and theory. The new edition expands the
discussion of critical concepts such as culture, contextualization,
emic and etic distinctions, and symbols. The book provides insights
into the use of technology in ethnography from qualitative data
analysis software to data visualization, and Questions for
Reflection have been added to the end of each chapter. Fetterman is
a seasoned educator, evidenced by both the clarity of his thinking
and the simplicity of his writing.
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