Over the years we ve seen many changes in the real estate
landscape. New business models, mergers and acquisitions on a grand
scale have all had an impact, I m sure, but not so much from where
I work. I am a Realtor(r). I am a streetfighter.
Real estate, like politics, is all local. While it s important to
work with the very best company, my success depends almost
exclusively on what my team and I do every day working the streets
of our market. The mergers and acquisitions in real estate don t
have much affect on those working the business at ground level. The
real estate wars are won in the streets by the individual
Realtor(r), the small real estate team and the local branch office
or boutique company.
This book is written from the perspective of the basic DNA building
blocks of the real estate business, from the individual agents and
teams to branch offices. The thoughts and principles discussed are
real-world and painfully field tested. They are common sense, and
they work. Nothing fancy here . . . common sense and hard work.
For those owners and executives working above the street level,
this book offers insights into how entrepreneurial agents
businesses can excel with the support and partnership of the
company. After all, we re all in this together. We re all on the
same side. We just have different ro
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