With a foreword by Richard Thaler, winner of the Nobel Prize in
Economics! New Updated Edition, 2019. Dr David Halpern, behavioural
scientist and head of the government's Behavioural Insights Team,
or Nudge Unit, invites you inside the unconventional, multi-million
pound saving initiative that makes a big difference through
influencing small, simple changes in our behaviour. Using the
application of psychology to the challenges we face in the world
today, the Nudge Unit is pushing us in the right direction. This is
their story.
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