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The Countercultural Logic of Neoliberalism (Hardcover)
Loot Price: R3,870
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The Countercultural Logic of Neoliberalism (Hardcover)
Series: Routledge Studies in Social and Political Thought
Expected to ship within 12 - 17 working days
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Why, since the financial crisis of 2008, has neoliberal capitalism
remained seemingly impregnable? Why, when it is shown as no longer
capable of delivering on its economic promises does its logic
pervade all facets of contemporary life? How has it seduced us?
This book examines the seductive appeal of neoliberalism by
understanding it as a fundamentally counter-cultural logic. Unlike
earlier modes of capitalism, neoliberalism is infused by spirit of
rebellion and self-creation, with the idealised neoliberal subject
overturning traditional morality whilst creating new modes of being
based on risk and excess. Tracing the development of the logic of
neoliberalism from its beginnings in the thought of Friedrich Hayek
in the wake of the post-war period, through the work of
neoconservative writers overcoming and moving beyond what they
perceived as the nihilism of both the counter-culture and
capitalism of the 1960s and 70s, to its establishment as a new
moral order underpinning the economic system from the 1980s
onwards, the author argues that it is only through a clear
understanding of the seduction of neoliberalism that it can be
overcome by reimagining our relationships to work and society.
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