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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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Managing Sport Business - An Introduction (Hardcover, 2nd edition)
Loot Price: R3,693
Discovery Miles 36 930
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Managing Sport Business - An Introduction (Hardcover, 2nd edition)
Series: Foundations of Sport Management
Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.
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Contemporary sport is both a sophisticated and complex
international business and a mass participatory practice run
largely by volunteers and community organisations. Now in a fully
revised and expanded second edition, this authoritative and
comprehensive introduction to the theory and practice of sports
management helps to explain the modern commercial environment that
shapes sport at all levels and gives clear and sensible guidance on
best practice in sports management, from elite sport to the local
level. The first section examines the global context for
contemporary sports management. The second explores the key
functional areas of management, from organisation and strategy to
finance and marketing, and explains how successful managerial
techniques can be applied in a sporting context. The final section
surveys a wide range of important issues in contemporary sports
management, from corporate social responsibility to the use of
information and communication technologies. Together, these
sections provide a complete package of theory, applied practical
skills and a state-of-the-art review of modern sport business.
Complemented by a companion website full of additional resources,
this book is essential reading for all students of sport management
and sport business.
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