Cross-Cultural Consumption - Global Markets, Local Realities (Hardcover, Reissue)

Goods are imbued with meanings and uses by their producers. When they are exported, they can act as a means of communication or domination. However, there is no guarantee that the intentions of the producer will be recognized, much less respected, by the consumer from another culture. This guide to the cultural implications of the globalization of a consumer society addresses topics ranging from the clothing of colonial subjects in South Africa and the rise of the "hypermarket" in Argentina, to the presentation of culture in international tourist hotels. Through their examination of cultural imperialism and cultural appropriation of the representation of "otherness" and identity, the contributors show how the increasingly global flow of goods and images challenges the very idea of the "cultural border" and creates new spaces for cultural invention.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	November 1996
First published:	1996
Editors:	David Howes
Dimensions:	234 x 156mm (L x W)
Format:	Hardcover
Pages:	224
Edition:	Reissue
ISBN-13:	978-0-415-13888-8
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Economics > International economics > International trade > General Promotions
LSN:	0-415-13888-4
Barcode:	9780415138888

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