Measurement of intangible benefits is a major problem for
governments, commercial organizations, academics, and professionals
involved in such disciplines as accountancy and economics. But it
doesn't have to be difficult.
"Measuring Intangible Value" brings clarity and understanding to
this complex issue. Utilizing more than seven years of research
into the concept of intangible value measurement, David I.W. Taylor
attempts to bring two theories of intangible measurement together
through the application of a redefined concept of value. These two
theories include Michael Porter's value chain research and Thomas
Saaty's structured decision-making method, analytical hierarchic
process, and analytical network process.
This study also develops the use of Porter's value chain theory
to develop a process by which value can be categorized and then
measured, and also considers identification of intangible benefits
through categorization. These categories are then formulated as to
the least amount of groupings necessary to assist in the options
appraisal of project outcomes through the quantification of
structured decision-making.
"Measuring Intangible Value" brilliantly forges a relationship
between academic theories to create a practical business model
perfect for those in any type of organization
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