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Books > Business & Economics > Economics
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Understanding the Active Economy and Emerging Research on the Value of Sports, Recreation, and Wellness (Paperback)
Loot Price: R5,401
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Understanding the Active Economy and Emerging Research on the Value of Sports, Recreation, and Wellness (Paperback)
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The active economy incorporates several disciplines that include
sport performance, sport business, recreation, tourism, physical
activity, urban planning, leisure, and health and wellness, among
others. From an academic and policy perspective, these disciplines
are typically viewed as distinct, with only limited spillover, and
consequently, limited research explores the interaction between
them. However, each individual sector can be studied as
interdependent rather than autonomous. By viewing the various
sectors as part of a complex active ecosystem, policymakers and
practitioners are better positioned to shape broad opportunities
while maximizing the community value of sports, recreation, and
wellness. Understanding the Active Economy and Emerging Research on
the Value of Sports, Recreation, and Wellness provides a new view
on the fields of sport, recreation, and health and wellness by
exploring the interaction between these traditional separate
disciplines. It includes sub-groups of the active economy such as
health and wellness, active apparel and accessories, active
equipment and sports betting but also ties in sub-groups from the
ancillary sector such as tourism, design and infrastructure, media
and content, and professional services. This book is intended for
professionals, educators, and researchers working in the fields of
sports, recreation, and health and wellness, as well as economists,
executives, managers, practitioners, stakeholders, researchers,
academicians, and students interested in how sports, recreation,
and wellness operate in the active economy.
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