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Conglomerate Rock - The Music Industry's Quest to Divide Music and Conquer Wallets (Hardcover)
Loot Price: R3,332
Discovery Miles 33 320
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Conglomerate Rock - The Music Industry's Quest to Divide Music and Conquer Wallets (Hardcover)
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Conglomerate Rock examines how the music industry is creating a new
distribution infrastructure by dividing access to exclusive
releases through different subscription services, hardware, and new
media like audio DVDs in order to maximize profits. Author David J.
Park argues that while these changes make it easier to see and hear
artists from a handful of transnational corporations in commercial
culture, access to music is becoming more dispersed, expensive and
difficult to acquire. In addition, music and performers are
increasingly being cross-promoted in films, television shows,
commercials and other media owned by the Big 4 corporations.
Conglomerate Rock critically analyzes these and other trends in
order to provoke public discussion concerning the interaction
between industry practice and music consumption. The present
strategies employed by the industry will have long-term effects on
the way consumers experience and access music, as well as how
culture is viewed and portrayed in the United States and throughout
the world.
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