Basic and Advanced Focus Groups illustrates both the different
types of focus groups and how to decide among those options in
order to produce the most effective focus groups possible. A
variety of approaches to doing research with focus groups gives
readers the tools to develop and examine their research designs,
starting with the basics. Advanced coverage in each chapter takes
an in-depth look at topics such as moderating focus groups, using
mixed methods, and working with different sizes of groups. By
taking a practical, applied approach, the author gives even novice
students the knowledge and confidence to design and conduct
effective focus group research, while simultaneously providing more
advanced researchers with the tools and knowledge to refine their
current practices.
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