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Demographic Vistas - Television in American Culture (Paperback, Revised Edition)
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Demographic Vistas - Television in American Culture (Paperback, Revised Edition)
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"Quite simply, a tour de force--a wonderful synthesis of history
and criticism."--Daniel Czitrom, author of "Media and the American
Mind" "A cooly sophisticated analysis . . . of American
televsion."--"American Studies International" In "Demographic
Vistas," David Marc shows how we can take television seriously
within the humanist tradition while enjoying it on its own terms.
To deal with the barrage of messages from television's chaotic
history, Marc adapts tools of theatrical and literary criticism to
focus on key personalities and genres in ways that reward serious
students and casual viewers alike. This updated edition includes a
new foreword by Horace Newcomb and a new introduction by the author
that discusses the ways in which the nature of television criticism
has changed since the book's original publication in 1984. A new
final chapter explores the paradox of the diminishing importance of
over-the-air broadcasting during the period of television's
greatest expansion, which has been brought about by complex
technologies such as cable, videocassette recorders, and online
services. From reviews of the first edition-- ""Demographic Vistas"
analyzes television in the tradition of a Gilbert Seldes or Michael
Arlen. Exhibiting fluency in television history, theories of
culture, and American literature, the book offers a thoughtful,
idiosyncratic interpretation of television's life so far in
American culture."--"Critical Studies in Mass Communication" "Marc
does a good job of drawing links between the American literary
tradition and television themes, which illustrate that television
texts are not isolated from the critical mainstream of American
creative efforts. . . . These links illustrate that television
texts offer themselves to much the same analytical forms as any
other literary endeavor."--"Southern Speech Communication Journal"
David Marc is Adjunct Professor, Annenberg School for
Communication, University of Southern California, and Visiting
Professor, School of Theater, Film and Television, University of
California, Los Angeles.
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