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The Postwar Decline of American Newspapers, 1945-1965 (Hardcover, Annotated edition)
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The Postwar Decline of American Newspapers, 1945-1965 (Hardcover, Annotated edition)
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On the surface, the American newspaper industry appears to have
changed little from 1945 to 1965, remaining both healthy and
prosperous. The number of newspapers in 1965 was about the same as
in 1945, while during the twenty-year period advertising revenues
increased substantially despite new competition from television.
Just as in 1945, the vast majority of newspapers went to press with
improved but old-fashioned letterpress methods in 1965. And
newspaper reporters still professed a strong, if now somewhat
shaken, faith in the federal government at the end of the twenty
years. But the surface appearance of both stability and
profitability obscured profound change. In the two decades after
World War II, the business of newspaper publishing changed
significantly in myriad ways. By 1965, editors and publishers had
recognized the extent of these changes and were beginning to
adjust. Each of the changes was significant of its own accord, and
the range of challenges throughout the period combined to transform
newspapers and the nation they served by 1965. This transformation
was evident, to varying degrees, in newspapers' content, their
production methods, their economic position within the overall
media marketplace, and their relationship with government.
Newspapers - some more than others - made strides to keep up with
and overcome some of these challenges. But in each of these areas,
newspapers as a group were slow to respond to the problems facing
journalism.
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