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My Municipal Recycling Program made me fat and sick - How well intentioned environmentalists teamed up with the soft drink industry to promote obesity and injure workers (Paperback)
Loot Price: R532
Discovery Miles 5 320
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My Municipal Recycling Program made me fat and sick - How well intentioned environmentalists teamed up with the soft drink industry to promote obesity and injure workers (Paperback)
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Loot Price R532
Discovery Miles 5 320
Expected to ship within 10 - 15 working days
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This book explains the rapid evolution of the Blue Box municipal
recycling program in Ontario between 1982 and 1994 and its social
and environmental costs. The origins of the Blue Box municipal
recycling program in Ontario can partly be traced back to the early
1970s when concerns about litter problems were attracting the
public's attention. In 1976, a law under the Environmental
Protection Act was passed allowing the Ontario government to enact
regulations banning non-refillable soft drink containers. However,
the regulations banning non-refillables cans and new plastic PET
bottles were never passed and instead in 1978 the soft drink
industry convinced the Minister of the Environment to sign a
"voluntary agreement" that soft drink companies and retailers would
sell 75 percent of its soft drinks in refillable containers. The 75
percent ratio for glass refillable soft drink containers was never
reached though because the soft drink industry had trouble with the
targets. The large pop producers and grocery retailers also had
substantial connections to the Ontario Progressive Conservatives
and made large annual donations to both the Liberals and the
Progressive Conservative parties throughout the 1970s and the
1980s. In the early 1980s, environmentalists renewed their push to
get the Ontario government to enforce the 75 percent "gentlemen's
agreement" on refillables. At the same time, the soft drink
industry contended that consumers preferred disposables such as
cans and plastic bottles. What the soft drink industry really
wanted was "packaging freedom" in other words, freedom to use
cheaper packages for their products, freedom to concentrate
ownership in their industry, freedom to eliminate the independent
bottlers, freedom to increase profits and freedom to start
challenging the role of unionized bottling workers. In contrast,
steel workers were arguing in favour of greater use of cans to
provide a more secure footing for the steel industry. Meanwhile the
aluminum producers and the canning industry wanted to develop new
highly mechanized production lines that made full use of aluminum
and would cut labour costs for the soft drink companies. The
plastics industry wanted access to markets to sell plastic bottles
to consumers and the independent bottlers said they wanted a better
refillable system. To resolve conflicts between these interests, a
multi-stakeholder consultation process was established by the
Ontario government in 1985, chaired by Professor Paul Emond of
Osgoode Hall Law School. In this case, the former executive
director of Pollution Probe, Colin Isaacs agreed to represent
environmentalists. Isaacs decided that he would accept the concept
of packaging freedom and greater reliance on plastic bottles and
aluminum cans in return for greater support for recycling. Groups
like Pollution Probe had been advocating recycling of newsprint,
metal and glass for several years and using more valuable materials
like aluminum to subsidize curbside recycling seemed like a way to
break the barriers that had been encountered. With Pollution
Probe's support, participants involved in the multi-stakeholder
consultation agreed to relax the refillable quota to 40 percent,
that is, down from 75 percent, if the soft drink industry
contributed $1 million to help set up Ontario Multi-Material
Recycling Inc. or OMMRI and develop a Blue Box system (BBS).
Eventually the amount of the contribution was increased to $20
million. The consequences of this policy choice have been
environmentally, socially and economically significant and have
helped to spur a massive increase in the rate of soft drink
consumption in Ontario, and a related increased in obesity among
many adults and youths who consume sugar-laden soft drinks at a
staggering rate. The book also explores how Ontario's BBS increased
green house gas production related to aluminum production and
energy consumption related to long-distance shipping.
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