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Selling Sounds - The Commercial Revolution in American Music (Paperback)
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Selling Sounds - The Commercial Revolution in American Music (Paperback)
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From Tin Pan Alley to grand opera, player-pianos to phonograph
records, David Suisman's Selling Sounds explores the rise of music
as big business and the creation of a radically new musical
culture. Around the turn of the twentieth century, music
entrepreneurs laid the foundation for today's vast industry, with
new products, technologies, and commercial strategies to
incorporate music into the daily rhythm of modern life. Popular
songs filled the air with a new kind of musical pleasure,
phonographs brought opera into the parlor, and celebrity performers
like Enrico Caruso captivated the imagination of consumers from
coast to coast. Selling Sounds uncovers the origins of the culture
industry in music and chronicles how music ignited an auditory
explosion that penetrated all aspects of society. It maps the
growth of the music business across the social landscape-in homes,
theaters, department stores, schools-and analyzes the effect of
this development on everything from copyright law to the sensory
environment. While music came to resemble other consumer goods, its
distinct properties as sound ensured that its commercial growth and
social impact would remain unique. Today, the music that surrounds
us-from iPods to ring tones to Muzak-accompanies us everywhere from
airports to grocery stores. The roots of this modern culture lie in
the business of popular song, player-pianos, and phonographs of a
century ago. Provocative, original, and lucidly written, Selling
Sounds reveals the commercial architecture of America's musical
life.
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