This work contains a history of farming in a Spanish Basque town
where the farmers changed their subsistence farms into highly
profitable commercial enterprises in response to demand created by
tourism and industrialisation. In the period of highest profits
however, the young Basques began to abandon their farms and turned
to factory work at a much lower standard of living. The
institutional problems within both the farm families and the local
municipality are described along with the Basque ideas about the
dignity of work to help explain why such successful maximisers of
economic gain should ultimately reject economic rewards in favour
of other values. Davyyd Greenwood carefully examines the
relationships between workers of economic gain and the
institutional and cultural aspects of human behaviour. In
particular he argues that human behaviour is a complex mix of
motivations and that our methods must reflect this complexity.
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