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Public Relations and Sustainable Citizenship - Representing the Unrepresented (Paperback)
Loot Price: R634
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Public Relations and Sustainable Citizenship - Representing the Unrepresented (Paperback)
Series: Global PR Insights
Expected to ship within 12 - 17 working days
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This book examines how public relations might re-imagine itself as
an instrument of "sustainable citizenship" by exploring alternative
models of representing and building relationships with and among
marginalised publics that disrupt the standard discourses of public
relations. It argues that public relations needs to situate itself
in the larger context of citizenship, the values and ethics that
inform it and the attitudes and behaviours that characterize it.
Interlacing critical public relations with a theoretical fabric
woven with strands of postcolonial histories, indigenous studies,
feminist studies, and political theory, the book brings out the
often-unseen processes of relationship building that nurtures
solidarity among historically marginalized publics. The book is
illustrated with global cases of public relations as sustainable
citizenship in action across three core elements of the earth –
air, water, and land. In each of the cases, readers can see how
resistance movements, not necessarily aligned with any specific
organization or interest group, are seeking to change the status
quo of a world increasingly defined by exploitation,
overconsumption, sectarianism, and faux nationalism. This
challenging book will be of interest to students and scholars of
not only public relations but also the broader social and
management sciences who are interested in issues of environmental
and social justice.
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