International Business - Themes and Issues in the Modern Global Economy (Paperback, 3rd edition)

In the contemporary business world, international is the default setting. Most organizations operate globally on some level which adds value but brings complexity and challenges. This textbook provides an introduction to understanding how businesses create value in global settings. In this updated edition, the authors cover the traditional key themes including multinationals, internationalization and international market entry, as well as contemporary issues. New topics analyzed in this edition include risk, business models and hyperglobalization. With dedicated chapters on the role on non-market actors in international business, the book provides a multi-disciplinary world-view for readers. A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	April 2020
First published:	2020
Authors:	Debra Johnson • Colin Turner
Dimensions:	246 x 189mm (L x W)
Format:	Paperback
Pages:	528
Edition:	3rd edition
ISBN-13:	978-1-138-73882-9
Categories:	Books > Business & Economics > Economics > International economics > General Promotions
LSN:	1-138-73882-4
Barcode:	9781138738829

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