In the contemporary business world, international is the default
setting. Most organizations operate globally on some level which
adds value but brings complexity and challenges. This textbook
provides an introduction to understanding how businesses create
value in global settings. In this updated edition, the authors
cover the traditional key themes including multinationals,
internationalization and international market entry, as well as
contemporary issues. New topics analyzed in this edition include
risk, business models and hyperglobalization. With dedicated
chapters on the role on non-market actors in international
business, the book provides a multi-disciplinary world-view for
readers. A comprehensive and engaging text, supplemented by online
resources, this book is the ideal accompaniment to international
and global business learning.
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