Sexing the Media - How and Why We Do It (Paperback, New edition)

Sex in the media is one of the hottest topics of the day. We know that advertising, television, cinema, and other forms of communication use sex to sell us products and pump up story lines. The question is: why are sex and sexuality such effective tools for getting our attention? Sexing the Media: How and Why We Do It is a textbook that explores answers to this question through historical, sociological, psychological, and ideological perspectives. It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and responses) to advance economic and ideological interests.Cinema, music, music videos, television programs, advertising, and the Internet are discussed as carriers of deliberately constructed messages that contribute to and support a master narrative that privileges heterosexuality and monogamy. This interdisciplinary text includes contemporary case studies as examples that would be useful in courses in media, cultural studies, sociology, and psychology.

General

Imprint:	Peter Lang Publishing
Country of origin:	United States
Release date:	May 2014
First published:	2014
Authors:	Debra L Merskin
Dimensions:	225 x 150 x 18mm (L x W x T)
Format:	Paperback
Pages:	321
Edition:	New edition
ISBN-13:	978-1-4331-1618-6
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Social sciences > Sociology, social studies > Gender studies > Women's studies > General
LSN:	1-4331-1618-9
Barcode:	9781433116186

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