The Routledge Handbook of Political Management is a comprehensive
overview of the field of applied politics, encompassing political
consulting, campaigns and elections, lobbying and advocacy, grass
roots politics, fundraising, media and political communications,
the role of the parties, political leadership, and the ethical
dimensions of public life. While most chapters focus on American
politics and campaigns, there also are contributions on election
campaigns in Europe, the Middle East, Russia, Australia, East Asia,
and Latin America. In addition to a thorough treatment of campaign
and elections, the authors discuss modern techniques, problems, and
issues of advocacy, lobbying, and political persuasion, with a
special emphasis throughout the volume on technology, the Internet,
and online communications as political tools.
Grounded in the disciplines of political science, political
communications, and political marketing, the Routledge Handbook of
Political Management explores the linkages between applied politics
and social science theory. Leading American and international
scholars and practitioners provide an exhaustive and up-to-date
treatment of the state of this emerging field. This publication is
major resource for advanced undergraduates, graduate students, and
scholars of campaigns, elections, advocacy, and applied politics,
as well as for political management professionals.
Dennis W. Johnson is Professor of Political Management and
former Associate Dean of the Graduate School of Political
Management, George Washington University. He is author of Congress
Online, No Place for Amateurs, and The Laws that Shaped America
(forthcoming) . He is also senior editor of theJournal of Political
Marketing and serves on the editorial boards of the Journal of
Information Technology and Politics and the Journal of Public
Affairs. He is a member of the American Association of Political
Consultants, the International Association of Political
Consultants, and the European Association of Political
Consultants.
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