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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity (Hardcover)
Loot Price: R4,159
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity (Hardcover)
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Country image and related constructs, such as country reputation,
brand, and identity, have been subjects of debate in fields such as
marketing, psychology, sociology, communication, and political
science. This volume provides an overview of current scholarship,
places related research interests across disciplines in a common
context, and illustrates connections among the constructs.
Discussing how different scholarly perspectives can be applied to
answer a broad range of related research questions, this volume
aims to contribute to the emergence of a more theoretical, open,
and interdisciplinary study of country image, reputation, brand,
and identity.
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