The anthology "Anatomy of Mass Media" offers selections from the
most popular textbooks in the field today, written by some of the
most respected writers in media studies. It addresses all forms of
mass media including traditional print, electronic media such as
television, film, and radio, and new forms of digital media. The
text centralizes the knowledge bases and theories behind each of
these forms.
The goal of "Anatomy of Mass Media" is to create media-literate
individuals who have the tools they need to access, analyze,
interpret, and evaluate the many messages sent via mass media. The
book teaches students how to analyze and interpret media messages,
prepares them to produce credible and responsible critiques and
theories on forms of media and messaging, and inspires them to
create powerful and effective media messages of their own. Topics
include: Advertising, Sponsorship and Public Relations; A Short
History of Films; Media Research; The Role of Ethics in Mass Media;
Mass Media Law; and Multimedia Careers.
Of special interest are the contributions by a variety of
professors and top media professionals who provide guidance on
pursuing careers in entertainment, the persuasion industries, and
the media at large in career boxes' featured throughout the book.
This prepares students to break into the industry of their choice,
and decisively choose a career that suits their skills,
personality, and professional and lifestyle goals.
Dianah Wynter is the holder of two MFA degrees, one from the
American Film Institute, and another from the Yale School of Drama.
She is an associate professor at California State University,
Northridge, where she teaches in the Department of Cinema and
Television Arts. Her course offerings include Advanced Television
Directing, Introduction to Television Production, Media and
Society, and Introduction to Mass Media Film as Literature.
Professor Wynter has directed many hours of episodic television,
including work on Showtime's hit series "Soul Food, The Secret
World of Alex Mack," and "The Parkers." She received an Emmy
Nomination as Best Director for her work on "Daddy's Girl," an ABC
television movie. Professor Wynter's feature film "HappySad" opened
theatrically in 2009."
General
Imprint: |
Cognella Academic Publishing
|
Country of origin: |
United States |
Release date: |
October 2013 |
First published: |
October 2013 |
Editors: |
Dianah Wynter
|
Dimensions: |
254 x 203 x 20mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
372 |
Edition: |
3rd Revised 3rd ed. |
ISBN-13: |
978-1-62661-657-8 |
Categories: |
Books >
Reference & Interdisciplinary >
Communication studies >
Media studies
|
LSN: |
1-62661-657-4 |
Barcode: |
9781626616578 |
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!