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Books > Arts & Architecture > Music
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The New Music Industries - Disruption and Discovery (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R2,300
Discovery Miles 23 000
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The New Music Industries - Disruption and Discovery (Paperback, Softcover reprint of the original 1st ed. 2016)
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This research-based book outlines career models for artists,
methods of creative engagement, artistic options including
individuality and branding, production practices, the realities of
being a musician in the new industries, and implications for
popular music education. Due to the profound effects of the
digitisation of music, the music industries have undergone rapid
transformation. The former record label dominated industry has been
supplanted by new industries, including digital aggregators,
strategists and online platforms. These new music industries now
facilitate 'direct' access to both artists and their music. While
such accessibility and the potential for artist exposure have never
been greater, the challenge to stand out or to even navigate a
musical career pathway is formidable. A useful resource for
musicians and educators, this text highlights the ways in which the
new music industries facilitate increased opportunities for 21st
Century popular musicians to collaborate, communicate and interact
with others interested in their music.
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