In The Presidential Road Show: Public Leadership in an Era of Party
Polarization and Media Fragmentation, Diane J. Heith evaluates
presidential leadership by critically examining a fundamental tenet
of the presidency: the national nature of the office. The fact that
the entire nation votes for the office seemingly imbues the
presidency with leadership opportunities that rest on appeals to
the mass public. Yet, presidents earn the office not by appealing
to the nation but rather by assembling a coalition of supporters,
predominantly partisans. Moreover, once in office, recent
presidents have had trouble controlling their message in the
fragmented media environment. The combined constraints of the
electoral coalition and media environment influence the nature of
public leadership presidents can exercise. Using a data set
containing not only speech content but also the classification of
the audience, Diane J. Heith finds that rhetorical leadership is
constituency driven and targets audiences differently. Comparing
tone, content, and tactics of national and local speeches reveals
that presidents are abandoning national strategies in favor of
local leadership efforts that may be tailored to the variety of
political contexts a president must confront.
General
| Imprint: |
Paradigm Publications
|
| Country of origin: |
United Kingdom |
| Series: |
Media and Power |
| Release date: |
February 2013 |
| First published: |
2013 |
| Authors: |
Diane J. Heith
|
| Dimensions: |
229 x 152 x 13mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
192 |
| ISBN-13: |
978-1-59451-851-5 |
| Categories: |
Books >
Social sciences >
Politics & government >
General
|
| LSN: |
1-59451-851-3 |
| Barcode: |
9781594518515 |
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