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Advanced Imagineering - Designing Innovation as Collective Creation (Hardcover)
Loot Price: R2,849
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Advanced Imagineering - Designing Innovation as Collective Creation (Hardcover)
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'Diane Nijs's development of Imagineering is at the forefront of
innovation research. It is both daringly original and eminently
applicable. It is a major contribution to the scholarly literature
on innovation as well as for practitioners who want to develop a
deeper understanding and appreciation of the theory and practice of
innovation.' - Alfonso Montuori, California Institute of Integral
Studies, US The most pressing problems facing society today, such
as enhancing healthcare, revitalizing cities, and improving our
systems and institutions are complex innovation eco-systems.
Articulating and illustrating how experience design can unlock
experience innovation, Diane Nijs and her colleagues present new
ways of effectuating corporate, public, social and whole system
innovation through collective creation. This ground-breaking book
makes several contributions to the fields of innovation and design
thinking by taking complexity science as its point of reference. It
shows how two complementary types of science - a Newtonian
equilibrium science of forces and a complexity science of simple
rules - lead to two types of innovation policy and two
complementary types of design thinking. By enhancing conventional
design thinking with the systemic design approach of imagineering,
this book offers readers a fresh perspective on innovation in times
of growing complexity. This is a highly provocative book for
scholars, practitioners and students in the field of change and
innovation. It will also prove to be a useful tool for design
thinking in management systems. Contributors include: C.
Camargo-Borges, F. Campos, G. Maree, D. Nijs, F. Ouwens, L.
Terzieva, A. van Dam, L. Wanderley
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