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Red-Hot and Righteous - The Urban Religion of The Salvation Army (Paperback, New edition)
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Red-Hot and Righteous - The Urban Religion of The Salvation Army (Paperback, New edition)
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In this engrossing study of religion, urban life, and commercial
culture, Diane Winston shows how a (self-styled "red-hot") militant
Protestant mission established a beachhead in the modern city. When
The Salvation Army, a British evangelical movement, landed in New
York in 1880, local citizens called its eye-catching advertisements
"vulgar" and dubbed its brass bands, female preachers, and
overheated services "sensationalist." Yet a little more than a
century later, this ragtag missionary movement had evolved into the
nation's largest charitable fund-raiser--the very exemplar of
America's most cherished values of social service and religious
commitment. Winston illustrates how the Army borrowed the forms and
idioms of popular entertainments, commercial emporiums, and master
marketers to deliver its message. In contrast to histories that
relegate religion to the sidelines of urban society, her book shows
that Salvationists were at the center of debates about social
services for the urban poor, the changing position of women, and
the evolution of a consumer culture. She also describes
Salvationist influence on contemporary life--from the public's
post-World War I (and ongoing) love affair with the doughnut to the
Salvationist young woman's career as a Hollywood icon to the
institutionalization of religious ideals into nonsectarian social
programs. Winston's vivid account of a street savvy religious
mission transformed over the decades makes adroit use of
performance theory and material culture studies to create an
evocative portrait of a beloved yet little understood religious
movement. Her book provides striking evidence that, counter to
conventional wisdom, religion was among the seminal social forces
that shaped modern, urban America--and, in the process, found new
expression for its own ideals.
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