A national cochair of the presidential campaign of Barack Obama
when few thought he could ever be elected, Congresswoman Jan
Schakowsky is here to tell you: Yes you can! And the book she
recommends for candidates, campaign staff, volunteers, and citizens
is Winning Elections in the 21st Century, a handbook for anyone who
wants to know how campaigns are run and won today. Written by
longtime political veterans, both former elected officials, Winning
Elections is steeped in old-fashioned political know-how and savvy
about the latest campaign techniques, methods, and strategies using
social media, vote analytics, small donor online fundraising, and
increasingly sophisticated microtargeting. Using examples from
across the United States, the authors discuss the nuts and bolts of
state and local races, as well as "best practices" in national
elections. A successful campaign, they assert and evidence
confirms, merges the new technology with proven techniques from the
past, and their book helps candidates, students, and citizens
consider all the opportunities and challenges that these tools
provide-never losing sight of the critical role that personal
contact plays in getting voters to the polls. At the heart of this
book is the conviction that we need to win democracy along with
elections. Accordingly Simpson and O'Shaughnessy write primarily
about campaigns in which the maximum number of citizens
participate, as opposed to those determined by a few wealthy
individuals and interest groups. People power can prevail with the
right candidates, issues, and support-and Winning Elections in the
21st Century shows how.
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