This core text and practical handbook presents a dynamic start-up
framework with building blocks and steps to help readers to
increase the success rate of their new venture. Taking a
data-driven, iterative, and evidential approach, it guides readers
to collect their own data at every stage, helping them to make
strong business decisions based on empirical facts and develop
their venture in a systematic way. Throughout the learning and
venture creation process users will be supported by a multitude of
handy tools and techniques. Cutting edge research is applied to
practice to help users maximise their chances of entrepreneurial
success and gain a critical understanding of the issues at
hand.Drawing on the latest industry trends and tools, Start Up
Navigator offers a state-of-the-art guide to new venture creation.
It will be the ideal text for aspiring entrepreneurs keen to boost
the success of their venture. It is also highly suitable for
university students studying courses on entrepreneurship, new
venture creation and start-up management at undergraduate,
postgraduate and MBA level.
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