This core text and practical handbook presents a dynamic start-up
framework with building blocks and steps to help readers to
increase the success rate of their new venture. Taking a
data-driven, iterative, and evidential approach, it guides readers
to collect their own data at every stage, helping them to make
strong business decisions based on empirical facts and develop
their venture in a systematic way. Throughout the learning and
venture creation process users will be supported by a multitude of
handy tools and techniques. Cutting edge research is applied to
practice to help users maximise their chances of entrepreneurial
success and gain a critical understanding of the issues at hand.
Drawing on the latest industry trends and tools, Start Up Navigator
offers a state-of-the-art guide to new venture creation. It will be
the ideal text for aspiring entrepreneurs keen to boost the success
of their venture. It is also highly suitable for university
students studying courses on entrepreneurship, new venture creation
and start-up management at undergraduate, postgraduate and MBA
level. Accompanying online resources for this title can be found at
bloomsburyonlineresources.com/startup-navigator. These resources
are designed to support teaching and learning when using this
textbook and are available at no extra cost.
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