Environment and social responsibility are paramount for any modern
business strategy, and the field of marketing is adapting itself to
the new focus on sustainability. The study of the interface between
consumers, society, and marketing is crucial for understanding the
complex interactions between individuals and the products and
services they consume and the resulting implications. In this book,
the authors delve into the latest research and theories on the
subject, providing insight into the various factors that shape
consumer behavior and the broader impacts of marketing on society.
Whether you are a student, professional, or simply curious about
the topic, this book will provide a valuable resource for your
learning and exploration.  Instead of treating ethical
foundations and critical marketing perspectives separately, this
book merges them and takes a broader sustainability perspective. It
examines the various ways in which businesses are incorporating
sustainability into their marketing strategies, and the impact
these efforts are having on consumers, the economy, and the planet.
Topics covered in this book include: Evolution of marketing thought
Critique of marketing Sustainable marketing Social marketing
Evolving consumer representations and roles, and many more
General
Imprint: |
Springer International Publishing AG
|
Country of origin: |
Switzerland |
Series: |
CSR, Sustainability, Ethics & Governance |
Release date: |
September 2023 |
First published: |
2023 |
Authors: |
Dilip S. Mutum
• Ezlika M. Ghazali
|
Dimensions: |
235 x 155mm (L x W) |
Pages: |
173 |
Edition: |
1st ed. 2023 |
ISBN-13: |
978-3-03-139358-7 |
Categories: |
Books
|
LSN: |
3-03-139358-9 |
Barcode: |
9783031393587 |
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