A practical guide to effective business model testing 7 out of 10
new products fail to deliver on expectations. Testing Business
Ideas aims to reverse that statistic. In the tradition of Alex
Osterwalder's global bestseller Business Model Generation, this
practical guide contains a library of hands-on techniques for
rapidly testing new business ideas. Testing Business Ideas explains
how systematically testing business ideas dramatically reduces the
risk and increases the likelihood of success for any new venture or
business project. It builds on the internationally popular Business
Model Canvas and Value Proposition Canvas by integrating
Assumptions Mapping and other powerful lean startup-style
experiments. Testing Business Ideas uses an engaging 4-color format
to: Increase the success of any venture and decrease the risk of
wasting time, money, and resources on bad ideas Close the knowledge
gap between strategy and experimentation/validation Identify and
test your key business assumptions with the Business Model Canvas
and Value Proposition Canvas A definitive field guide to business
model testing, this book features practical tips for making major
decisions that are not based on intuition and guesses. Testing
Business Ideas shows leaders how to encourage an experimentation
mindset within their organization and make experimentation a
continuous, repeatable process.
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