The Routledge Handbook of Hospitality Marketing (Hardcover)

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV-IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry's past mistakes as well as future opportunities. The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	October 2017
First published:	2018
Editors:	Dogan Gursoy
Dimensions:	246 x 174 x 42mm (L x W x T)
Format:	Hardcover
Pages:	652
ISBN-13:	978-1-138-21466-8
Categories:	Books > Business & Economics > Economics > General Books > Social sciences > Sociology, social studies > Social institutions > Leisure Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry Books > Sport & Leisure > Sports & outdoor recreation > Sports training & coaching > General Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General Promotions
LSN:	1-138-21466-3
Barcode:	9781138214668

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