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Books > Social sciences > Sociology, social studies > Social issues
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Action and Inaction in a Social World - Predicting and Changing Attitudes and Behavior (Paperback)
Loot Price: R872
Discovery Miles 8 720
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Action and Inaction in a Social World - Predicting and Changing Attitudes and Behavior (Paperback)
Expected to ship within 12 - 19 working days
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This book explains how actions and inactions arise and change in
social contexts, including social media and face-to-face
communication. Its multidisciplinary perspective covers research
from psychology, communication, public health, business studies,
and environmental sciences. The reader can use this cutting-edge
approach to design and interpret effects of behavioral change
interventions as well as replicate the materials and methods
implemented to study them. The author provides an organized set of
principles that take the reader from the formation of attitudes and
goals, to the structure of action and inaction. It also reflects on
how cognitive processes explain excesses of action while inaction
persists elsewhere. This practical guide summarises the best
practices persuasion and behavioral interventions to promote
changes in health, consumer, and social behaviors.
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