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Books > Business & Economics > Business & management > Management of specific areas
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Towards Intellectual Property Rights Management - Back-office and Front-office Perspectives (Paperback, Softcover reprint of the original 1st ed. 2018)
Loot Price: R1,506
Discovery Miles 15 060
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Towards Intellectual Property Rights Management - Back-office and Front-office Perspectives (Paperback, Softcover reprint of the original 1st ed. 2018)
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This book provides insights into the intellectual property rights
(IPR) managerial practices of key IPR executives from a range of
multinational companies, including major research and development
firms. It identifies gaps in IPR management and considers the
Tabular Application Development (TAD) methodology IPR process
optimisation model. The authors adopt an interdisciplinary
approach, providing a conceptual framework derived from practice
and enriched with theoretical insights, and offering organisational
recommendations. In taking into account both Back and Front office
processes, Towards Intellectual Property Rights Management will
help businesses navigate the maze of IPR and maximise the value
they get from innovation.
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