Long-term Impact Of Marketing: A Compendium (Hardcover)

Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Release date:	May 2018
First published:	2018
Authors:	Dominique M. Hanssens
Dimensions:	160 x 235 x 40mm (L x W x T)
Format:	Hardcover
Pages:	656
ISBN-13:	978-981-3229-79-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN:	981-3229-79-9
Barcode:	9789813229792

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